Photo-Illustration: The Strategist; Photos: Retailers
You probably haven’t even thought about buying a turkey for Thanksgiving yet, but you can start thinking about Black Friday sales. Amazon kicked off the spree last month with its Prime Early Access Sale, and it’s been promoting its early Black Friday deals ever since. In the intervening weeks, a lot of other retailers — including big names such as Target, Nordstrom, and Best Buy — have followed suit with their own early Black Friday deals (some are being a bit cagey and avoiding the term Black Friday sales even though that’s basically what they are).
For the fifth year in a row, we’re here to help you navigate all the Black Friday madness, and as our deals editor, it’s my job to sniff out actually good discounts from brands we’ve vetted and love as well as the deals that are too good to pass up (lots of which will make excellent holiday gifts). So between now and Friday, November 25, I’ll be rounding up and organizing the best Black Friday deals, early and otherwise. To make it easier to sort through, I’ve organized this list alphabetically by merchant. Be sure to check back in, as we’ll be keeping tabs on new sales that crop up and refreshing this page often — and sign up for our email newsletter to stay in the loop.
If you shopped Amazon’s Prime Early Access Sale in October, you won’t find a ton of overlap with its early Black Friday deals — and unlike October’s kick-start to the holiday-shopping season, these deals are open to anyone with an Amazon account, not just those with Prime.
A lot of Playmobil toys are on sale, like this 137-piece camper-van set. There’s a picnic table, canoe, two dirt bikes, and — my personal favorite — a trash can with three scavenging raccoons.
Designed with athletes in mind, Bear’s temperature-regulating, muscle-soothing mattresses are on sale though November 28. Use the code STRATEGIST35 to take 35 percent off sitewide; you’ll also receive two free Cloud pillows with every mattress purchase.
Photo: Courtesy of the vendor
Avid runner Karen Iorio Adelson tested this mattress and said that her legs “did feel fresher and less fatigued than they normally would on days after doing sprints and thigh-punishing barre workouts.”
Revlon’s ultrapopular blow-dryer brush is a staple for Strategist readers and staffers alike (myself included). It often goes viral on TikTok, too, for how easy it is to achieve salon-worthy tresses at an affordable price.
Best Buy’s Black Friday deals are typically pretty extensive across all categories. There are the usual suspects like televisions and laptops, but you can also find toys, personal-care items, and even home furnishings. Plus it is extending its return window so that anything you buy through December 31 can be returned until January 14, 2023.
Select Mattel toys are up to 25 percent off, including this racetrack that’s a double whammy for Hot Wheels and Mario Kart fans.
Through December 26, get $400 off any Birch mattress with the code STRAT400. You’ll also get two free organic-cotton pillows with any mattress purchase.
Birch’s main selling point is that it’s a nontoxic mattress made from “thoughtfully sourced” materials — but it’s also just a very good mattress for most types of sleepers. Strategist editor Maxine Builder found that it was “supportive yet plush” and cradled “every curve of my body, no matter how I’m positioned.”
Buffy’s signature Cloud comforter may not be as on sale as the Breeze, but it does feel like sleeping under cotton candy, according to Strategist contributor Lori Keong. “It’s tremendously soft, light, and cool to the touch right out of the box,” she says.
Sleep sacks were key for helping my younger brothers fall asleep at night as babies. This long-sleeved one is made from cozy microfleece and has an adorable sheep appliqué on the front.
Several Strategist staffers swear by Casper’s mattresses, which you can get for up to $800 off with the code BFCM22-A until November 18. Full-price sheets are 25 percent off, and clearance items are an extra 25 percent off their already discounted price.
Former Strategist writer Chloe Anello tested the Nova model, which she subsequently crowned the best plush hybrid mattress. As a combination sleeper who tends to run cold, she appreciated that the memory foam retains body heat and “offers more support than I thought it would without being too firm.”
Everything from Detroit-based furniture brand Floyd is 20 percent off through November 28. The sectional sofa has an even deeper discount at 25 percent off.
Floyd’s minimalist bed frame is what launched the brand into interior-design stardom. You can add a headboard or underbed storage drawers separately (they’re both on sale too).
Spice up your life with Fly by Jing’s Simmer Sale: Best sellers are 25 percent off through November 13.
If you want to try their Zhong sauce and Mala spice mix as well, this trio of fan-favorites is 20 percent off — and it would make a nice gift for a gourmand.
Great Jones’s Strategist-approved supply of colorful cookware and bakeware (including its incredibly popular Dutch oven) is up to 50 percent off.
Home Depot may be known for its larger appliances, but a lot of smaller kitchen tools are also on sale, like this three-speed Blendtec blender.
If you’re in the market for loungewear basics, everything at Jambys is 25 percent off with the code EARLYBLACKFRIDAY through November 17.
Several of our staffers love Jambys’s shorts. Strategist senior writer Liza Corsillo calls them “insanely soft,” and associate editor Jenna Milliner-Waddell claims she could wear them for days. “I’d be lying if I said I never roll out of bed, log on for work, and stay in them for the rest of the day,” Milliner-Waddell says.
The microfiber, towel-like material of these scrunchies dries your hair without damaging it.
If you’ve got fine hair, this hair towel will help reduce breakage, and the stretchy elastic trim accommodates all hair lengths.
Everything at the DTC kitchenware company Material Kitchen is 20 percent off. Plus, you can choose to donate a portion of your savings to the Lower Eastside Girls Club at checkout.
Material Kitchen’s reBoard topped our list of the best-in-class cutting boards, with the ringing endorsements of five pros each, including Strategist kitchen writer Emma Wartzman. They’re sustainably made, incredibly lightweight, and have a grippy texture that helps keep the board in place while chopping. (I’m a fan of the mini reBoard, which comes in six fun colors.)
Former Strategist writer Chloe Anello sung the praises of Material’s whisk in a review, saying that though it was designed for aeration, she found it “perfectly suitable for everything else I could possibly need it for.” Its narrow shape fits into any container and is easy to wash by hand (though it’s dishwasher safe too.)
Nordstrom launched its Holiday Deals event last week, with up to 60 percent off everything from apparel to home décor until November 27. You can see our full coverage of the sale here, but we’ve included some highlights below.
At Our Place, everything is up to 30 percent off — from cookware to tableware to kitchen tools. Plus, shipping and returns are free.
We suggest nabbing the highly coveted do-everything Always Pan for $95. You can sauté, braise, fry — and it has a pour spout on one end and a handle that acts as a spoon rest for the included beechwood spatula on the other.
The brand’s Auntie-approved Perfect Pot is $115 and available in ten vibrant colors.
Purple’s mattresses are made with a moldable, gel-like material that is ideal for those who sleep hot and hate foam. Until December 8, the brand is offering up to $300 off mattresses and $500 off its Ascent Adjustable bed base.
Photo: Courtesy of the vendor
If you’re a side sleeper like former Strategist deputy editor Jason Chen, you might appreciate Purple’s original mattress. “When I lay on my side, it was like being cradled rather than smothered,” he says, and “after a week, I was fully converted.”
Strategist staffers (myself included) love these pimple patches. I’ve found that they work best on whiteheads — I leave them on for a few days to make sure all the gunk is sucked out.
Target has been adding new Black Friday deals on a weekly basis, and to help you feel confident that you’re getting the best price, it’ll be price-matching any purchases made until December 24.
Like Bed Bath & Beyond, Target has slashed prices on a few Dyson vacuums.
For Wayfair’s early Black Friday sales, we recommend nabbing area rugs, living-room furnishings, and kids’-room furniture; these seem to have the most items at the highest discounts. The company also has rotating doorbuster deals on some of its best sellers every few days.
The bedding on sale is also quite nice, like this Eddie Bauer comforter set that would be perfect for holiday guests.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.